Packaging up your work is such an important part of owning a business. It's often the first hands-on impression your online customer will have of you and your work. Not only is it a great opportunity to brand a sweet little box, it's also crucially important that your item inside that box arrives safely. There is nothing more crushing than the message from a customer that says that lovely piece is in pieces inside the box. I know. I've been there. I now wrap up my work SO carefully and SO thoroughly that I decided I needed to also add a little sticker inside advising them to "unwrap with care".
My own packaging has evolved over the past several years. It wasn't until 2016 that I dug into official branding beyond a logo. I'd had the same logo for many years and it felt outdated, though I had put a lot of care and thought into it when I designed it. A few years back, I did a little refresh and was pleased with that for a bit. I loved the idea of having my boxes tied up with ribbon, too. So sweet. Then I discovered washi tape. I was late to the game, but as I worked through my rebrand, I loved that it could be used in a similar fashion to ribbon (a pretty box wrap) but lay FLAT, which was something I really liked. You can see how the evolution happened in these photos: ribbon, to ribbon + washi.
And finally, my current packaging:
Packaging is just so important as not only a way to safely deliver your work to a customer, but also as a branding tool. Make sure you give careful attention to how you can use your packaging as another element in your brand's recognition.